Advanced Public Relations Management
Successful organizations in all sectors regularly use the power of public relations to achieve their business objectives. A well managed public relations program will increase sales and market share, position a company as an industry leader, increase share value, save money and improve efficiency.
Trillium's workshops are tailored to the needs of senior communications, marketing, public relations and public affairs professionals who want to maximize the value of their PR dollars.
Advanced Public Relations Management equips you with the practical, up-to-date knowledge and skills you need to consistently plan and execute public relations initiatives that deliver results.Time Commitment: 6 Hours
Maximum group size: 8 – 10 people
Agenda:
- PR Fundamentals
- Preparing the PR plan
- PR Delivery Options
- Media Relations
- Corporate Communications
- PR in the Marketing Mix
- Employee Communications
- Crisis Management
- Issues Management, Government Relations, Investor Relations
